sport

 sport

Spectator involvement 

The competition element of sport, along with the aesthetic appeal of some sports, result in the popularity of people attending to watch sport being played. This has led to the specific phenomenon of spectator sport.

Both amateur and professional sports attract spectators, both in person at the sport venue, and through broadcast media including radio, television and internet broadcast. Both attendance in person and viewing remotely can incur a sometimes substantial charge, such as an entrance ticket, or pay-per-view television broadcast.

It is common for popular sports to attract large broadcast audiences, leading to rival broadcasters bidding large amounts of money for the rights to show certain fixtures. The football World Cup attracts a global television audience of hundreds of millions; the 2006 final alone attracted an estimated worldwide audience of well over 700 million and the 2011 Cricket World Cup Final attracted an estimated audience of 135 million in India alone.

In the United States, the championship game of the NFL, the Super Bowl, has become one of the most watched television broadcasts of the year.

Super Bowl Sunday is a de facto national holiday in America; the viewership being so great that in 2015, advertising space was reported as being sold at $4.5m for a 30-second slot.

The popularity of spectator sport as a recreation for non-participants has led to sport becoming a major business in its own right, and this has incentivised a high paying professional sport culture, where high performing participants are rewarded with pay far in excess of average wages, which can run into millions of dollars.

Some sports, or individual competitions within a sport, retain a policy of allowing only amateur sport. The Olympic Games started with a principle of amateur competition with those who practised a sport professionally considered to have an unfair advantage over those who practised it merely as a hobby. From 1971, Olympic athletes were allowed to receive compensation and sponsorship, and from 1986, the IOC decided to make all professional athletes eligible for the Olympics, with the exceptions of boxing, and wrestling.

Technology 

Technology plays an important part in modern sport. With it being a necessary part of some sports, it is used in others to improve performance. Some sports also use it to allow off-field decision making.

Sports science is a widespread academic discipline, and can be applied to areas including athlete performance, such as the use of video analysis to fine-tune technique, or to equipment, such as improved running shoes or competitive swimwear. Sports engineering emerged as a discipline in 1998 with an increasing focus not just on materials design but also the use of technology in sport, from analytics and big data to wearable technology. In order to control the impact of technology on fair play, governing bodies frequently have specific rules that are set to control the impact of technical advantage between participants. For example, in 2010, full-body, non-textile swimsuits were banned by FINA, as they were enhancing swimmers' performances.

The increase in technology has also allowed many decisions in sports matches to be taken, or reviewed, off-field, with another official using instant replays to make decisions. In some sports, players can now challenge decisions made by officials. In Association football, goal-line technology makes decisions on whether a ball has crossed the goal line or not. The technology is not compulsory, but was used in the 2014 FIFA World Cup in Brazil, and the 2015 FIFA Women's World Cup in Canada, as well as in the Premier League from 2013–14, and the Bundesliga from 2015–16. In the NFL, a referee can ask for a review from the replay booth, or a head coach can issue a challenge to review the play using replays. The final decision rests with the referee. A video referee can also use replays to help decision-making in rugby. In international cricket, an umpire can ask the Third umpire for a decision, and the third umpire makes the final decision. Since 2008, a decision review system for players to review decisions has been introduced and used in ICC-run tournaments, and optionally in other matches. Depending on the host broadcaster, a number of different technologies are used during an umpire or player review, including instant replays, Hawk-Eye, Hot Spot and Real Time Snickometer. Hawk-Eye is also used in tennis to challenge umpiring decisions.

Sports and education 

Research suggests that sports have the capacity to connect youth to positive adult role models and provide positive development opportunities, as well as promote the learning and application of life skills. In recent years the use of sport to reduce crime, as well as to prevent violent extremism and radicalization, has become more widespread, especially as a tool to improve self-esteem, enhance social bonds and provide participants with a feeling of purpose. There is also no high-quality studies that investigate the effect of such interventions in promoting healthy behavior change in the community.

Politics 

Benito Mussolini used the 1934 FIFA World Cup, which was held in Italy, to showcase Fascist Italy. Adolf Hitler also used the 1936 Summer Olympics held in Berlin, and the 1936 Winter Olympics held in Garmisch-Partenkirchen, to promote the Nazi ideology of the superiority of the Aryan race, and inferiority of the Jews and other "undesirables". Germany used the Olympics to give off a peaceful image while secretly preparing for war.

When apartheid was the official policy in South Africa, many sports people, particularly in rugby union, adopted the conscientious approach that they should not appear in competitive sports there. Some feel this was an effective contribution to the eventual demolition of the policy of apartheid, others feel that it may have prolonged and reinforced its worst effects.

In the history of Ireland, Gaelic sports were connected with cultural nationalism. Until the mid-20th century a person could have been banned from playing Gaelic football, hurling, or other sports administered by the Gaelic Athletic Association if she/he played or supported Association football, or other games seen to be of British origin. Until recently the GAA continued to ban the playing of football and rugby union at Gaelic venues. This ban, also known as Rule 42, is still enforced, but was modified to allow football and rugby to be played in Croke Park while Lansdowne Road was redeveloped into Aviva Stadium. Until recently, under Rule 21, the GAA also banned members of the British security forces and members of the RUC from playing Gaelic games, but the advent of the Good Friday Agreement in 1998 led to the eventual removal of the ban.

Nationalism is often evident in the pursuit of sport, or in its reporting: people compete in national teams, or commentators and audiences can adopt a partisan view. On occasion, such tensions can lead to violent confrontation among players or spectators within and beyond the sporting venue, as in the Football War. These trends are seen by many as contrary to the fundamental ethos of sport being carried on for its own sake and for the enjoyment of its participants.

Sport and politics collided in the 1972 Olympics in Munich. Masked men entered the hotel of the Israeli Olympic team and killed many of their men. This was known as the Munich massacre.

A study of US elections has shown that the result of sports events can affect the results. A study published in the Proceedings of the National Academy of Sciences showed that when the home team wins the game before the election, the incumbent candidates can increase their share of the vote by 1.5 percent. A loss had the opposite effect, and the effect is greater for higher-profile teams or unexpected wins and losses. Also, when Washington Redskins win their final game before an election, then the incumbent President is more likely to win, and if the Redskins lose, then the opposition candidate is more likely to win; this has become known as the Redskins Rule.

As a means of controlling and subduing populations 

Étienne de La Boétie, in his essay Discourse on Voluntary Servitude describes athletic spectacles as means for tyrants to control their subjects by distracting them.

Do not imagine that there is any bird more easily caught by decoy, nor any fish sooner fixed on the hook by wormy bait, than are all these poor fools neatly tricked into servitude by the slightest feather passed, so to speak, before their mouths. Truly it is a marvellous thing that they let themselves be caught so quickly at the slightest tickling of their fancy. Plays, farces, spectacles, gladiators, strange beasts, medals, pictures, and other such opiates, these were for ancient peoples the bait toward slavery, the price of their liberty, the instruments of tyranny. By these practices and enticements the ancient dictators so successfully lulled their subjects under the yoke, that the stupefied peoples, fascinated by the pastimes and vain pleasures flashed before their eyes, learned subservience as naïvely, but not so creditably, as little children learn to read by looking at bright picture books.

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